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Webinar Tomorrow – Responsive Email Design: Optimizing the Inbox
The word is out! With the rapid increase of smartphone and tablet adoption, more than half of all marketing emails are now being opened on mobile devices. Responsive Email Design is a must-have for...
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Personalization: Getting It Right
A favorite topic of mine is dynamic personalized publishing. I enjoy a thrill each time I receive an e-mail that I can tell is tailored to my interests. It is always a hot topic with e-mail marketers...
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Attention All Shoppers: Show Mom Some Love on May 12th!
Mother’s Day is a time to honor the woman who raised you, cared for you, taught your life lessons, and helped you learn and grow. And while no gift can truly compare to the sacrifices they made,...
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Responsive Email Design: What Are You Waiting For?
We hope that many of you joined us last week for our Webinar on Responsive Email Design… In case you missed it, here are some highlights. We are in a mobile revolution! Did you know that 63% of...
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Responsive Email Design Part 2: The Ins And Outs
The initial steps toward responsive design can be quite involved. There are both design considerations and style considerations which mean multiple people within your organization need to be on board....
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e-Dialog Insights — Consumer Loyalty Programs: Leveraging The Loyalty Lifecycle
Loyalty programs have emerged as a principal tool to garner repeated and sustained customer engagement across a variety of industries. With more than 2 billion loyalty memberships in the U.S.,...
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Google rolls out quick action buttons for Gmail
Google recently announced they have started to roll out support for schema.org markup in their products. So what does this mean for senders? Senders will now be able to add actionable code to their...
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Make Your Memorial Day Email Messages Memorable
According to e-Dialog’s 2012 benchmarking study, Memorial Day is one of the most profitable “spring-time” holidays, generating higher revenue per net delivered than Easter, Mother’s Day, and Father’s...
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Tia on ClickZ – Back to Basics: Email Marketing Metrics
With a clear understanding of the basics, you’ll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results. Read the full ClickZ article.
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Avoid a Summer Slump: Tips for Summer Email Marketing Campaigns
Summertime can signal a slowdown in the retail world. With few gift-giving holidays to between Father’s Day and Back to School season, it can be hard to make the most of your marketing campaigns. To...
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